Google, one of the leading technology behemoths, is developing a new AI-powered search engine under the project name Magi. The company is working to update its technology within the already established platforms and offer a more personalized experience to its users than its current services. Google fears that it could lose $3 billion in revenue if Samsung switches to Microsoft Bing. The supremacy of Google, which has dominated the search engine business for 25 years, is under threat after Microsoft announced in February that it would relaunch Bing. Google is in the process of building an “all-new search engine” powered by its new AI technology. A team of designers, engineers, and executives are in charge of building out this new search engine. Google also has other projects underway, including Google Earth’s mapping technology with the help of AI, Tivoli Tutor, which teaches users a new language through open-ended AI text conversations, and Searchalong, which lets users ask a chatbot questions while surfing the web through Google’s Chrome browser. The company is excited to bring new AI-powered features to search and will share more details soon. Watching how fast Google changes and reacts to OpenAI and Microsoft is fascinating. Over the next several months, it will be interesting to see how search ads, SEO, and other forms of online marketing are affected by these changes.
