Microsoft-owned LinkedIn has recently introduced a new verification system, which is free for all users, allowing them to confirm their identity and place of employment. This system offers several options for verification, including using CLEAR to confirm identity, verifying the workplace through an email address, or using Microsoft’s Entra-verified ID platform to obtain digital workplace IDs without any charge. Unlike other social media platforms, such as Facebook, Instagram, or Twitter, LinkedIn does not require users to pay for verification, which can be displayed on their profiles. To verify their workplace, users only need to use a company email address or, if their organization uses Entra, they can use the Microsoft Entra platform. Users who wish to verify their personal identity can use CLEAR, which LinkedIn has partnered with to offer a secure way to confirm their identity. By using CLEAR, users can display a verified identity badge on their LinkedIn profile, which requires a US government-issued ID and US phone number. However, it should be noted that the badge will not be displayed next to users’ names throughout the platform. LinkedIn profiles will display green and blue check marks to indicate verifications, with the company email verification option currently available to all LinkedIn users, provided their employers are among the 4,000 supported companies. The Microsoft Entra verification will be rolled out at the end of April, initially available for 2 million LinkedIn members. The need for online credential verification has become increasingly important due to the rise of cloud technology and remote hiring during the pandemic. Microsoft has developed its own Entra Verified ID system, based on open standards, which LinkedIn is now using and can be used across various HR and identity systems. In conclusion, LinkedIn’s new verification system provides users with a free and secure way to confirm their identity and workplace. With a range of verification options available, including the use of Microsoft’s Entra-verified ID platform and CLEAR, LinkedIn users can now have greater control over their online professional presence. This system not only benefits individuals but also helps organizations to ensure the authenticity of their employees’ profiles.
